a. Relation of what we wear to what transport we use
2. Pictograms used to answer yes or no to the question “is it suitable for cycling?”
3. Too many levels of information (3) and the Oyster Card logotype used as a pictogram might not be understood by non-Londoners
4. Humor
too complex? it’s a bit like having 2 different caption levels for one picture
Comment by jerome — June 30, 2008 @ 8:35 pm