typography: László Moholy-Nagy photo semiology semiotic typo
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“It is not entirely clear who first used the term “typophoto” but in 1925, Lazlo Moholy-Nagy announced that the combination of typo and photo was “the new visual literature”. “The difference between word and image, and word on their own, especially en masse, is that images are comprehended more immediately _ Word and image “is not a delayed system; information is conveyed directly. The greatest power of visual language lies in its immediacy, its spontaneous evidence. Visually, you see content and form simultaneously,”says psychologist A Dondis.
At the opening of his exhibition at Deitch Projects in New York, Stefan featured a wall of 10,000 bananas. Green bananas created a pattern against a background of yellow bananas spelling out the sentiment: “Self-confidence produces fine results”. After a number of days the green bananas turned yellow, too, and the type disappeared.
Art Direction: Stefan Sagmeister
Design: Richard The, Joe Shouldice
Client: Deitch Projects 2008