Amandine Alessandra: News & Projects / Portfolio

“All is flux, nothing stays still, no man ever steps twice in the same river“, observed Heraclites.
This intelligent (because human) letterform allows a message to change from an instant to another, in an attempt to reflect on the fleeting quality of the moment.
It is flexible enough to keep the message relevant and up to date as its context changes, but also has the visual presence of a giant billboard.

An everlasting choreography referencing the (real) passing of time, people standing as the Hours moving only once every 60 minutes, while the one acting as the tenths of Seconds executes a very fast routine in a continual move.
This image is a screenshot of this work.

In The Practice of Everyday Life, Michel de Certeau creates a relationship between the metropolis and its inhabitants on one side, and the practice of writing and speaking on the other side, and how they are “writing an urban text
as they move through it”.

A given message evolves in perpetual flux and its context is permanently shifting, regardless if its support is an advert or public signage.

Who is its audience? Where is it read? What is the weather like? What is everyone talking about on that day?
Are they in a hurry? Does it smell of hotdogs as they’re reading it?
A static printed message cannot adapt to a changing situation; it therefore belongs to the platonic ideal world rather than the hic et nunc (here and now) of the real world.

This is an experiment on wearable lettering.
It started as a series of three day-glow and black tee-shirts, each with a slightly different pattern that becomes different highly visible letters when seen from a distance, providing that the wearer places his arms and body in a specific way.

When wearing these tee shirts, a group of people can form a word, a sentence or a statement. Because a single person can mimic a whole set of letters, the message can change, from one movement to another.

The flexibility of this letterform being slightly jeopardized by the fact that one single tee shirt couldn’t be used to make every letter, I started to think the wearable typography as a bolero instead: a pair of day-glow sleeves attached together by a strip of fabric that could be worn across the front or the back of the wearer.

This new pattern allowed the wearer to become any letter, number or punctuation mark in a small move.

Confronting the notion of ephemeral stencils to the semantic field of tattoos. Tattoos understood as the contrary of temporary messages in both their form and their message, with words and promises such as Love, Forever, Always.
Using the word Always for its double-meaning of repetition and eternity.
Ephemeral stencil made with birdseeds.
More here.

Body as letter form
This experiment takes advantage of the fact that a lot of the typographic vocabulary is based on the human body: anatomy, body size, head piece, footers.
Same thing for the book: a book has a head, joints, a spine, back and foot.

http://designmarketo.com/booksetting-poster/

A book that is shut is just a block is now available for sale as an A1 poster on DesignMarketo!