Amandine Alessandra: News & Projects / Portfolio

  1. Type should move

    Amandine_Alessandra_Poster

    “All is flux, nothing stays still, no man ever steps twice in the same river“, observed Heraclites.
    This intelligent (because human) letterform allows a message to change from an instant to another, in an attempt to reflect on the fleeting quality of the moment.
    It is flexible enough to keep the message relevant and up to date as its context changes, but also has the visual presence of a giant billboard.


  2. Wearable lettering

    Amandine_Alessandra_wearable_typo

    This is an experiment on wearable lettering.
    It started as a series of three day-glow and black tee-shirts, each with a slightly different pattern that becomes different highly visible letters when seen from a distance, providing that the wearer places his arms and body in a specific way.

    When wearing these tee shirts, a group of people can form a word, a sentence or a statement. Because a single person can mimic a whole set of letters, the message can change, from one movement to another.

    Amandine_Alessandra_wearable_typo

    The flexibility of this letterform being slightly jeopardized by the fact that one single tee shirt couldn’t be used to make every letter, I started to think the wearable typography as a bolero instead: a pair of day-glow sleeves attached together by a strip of fabric that could be worn across the front or the back of the wearer.

    This new pattern allowed the wearer to become any letter, number or punctuation mark in a small move.

    Amandine_Alessandra_wearable_typo