Amandine Alessandra: News & Projects / Portfolio

  1. Graphic Gathering, V&A

    _amandine-alessandra-raphael-because

    On the 3rd of October 2016, I will be participating to the Graphic Gathering in the Raphael Gallery of the Victoria & Albert Museum, with a performance-based typographic workshop for 14 to 18 year olds and their teachers, working on a brief set by BBC Radio 1 to promote their New Music Friday playlist. Other participants include Studio Hato, Zoe Payne and Bethan Durie.

    http://www.vam.ac.uk/info/secondary-schools-colleges


  2. 100 hands typeface:
    Typographic workshop
    at Ravensbourne College

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    I was recently invited by Maiike Van Neck to plot a typographic workshop for 50 Graphic Design Students at Ravensbourne College in London.

    I asked the students to take advantage of their critical mass, and of the large open-space building of Ravensbourne, which offers a birds-eye view from 4 stories.

    The students slipped into white overalls for uniformity and contrast on the dark floor, and worked in groups, each team art-directing the rest of the small crowd to perform their idea of human typography. Some used the individuals as pixels, others had a go exploring motion blur, while others organised a human chain that could be choreographed to elegantly (and efficiently!) merge from one letterform to the next.

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    More about the workshop here.

    All pics and GIFS by the brilliant students of Ravensbourne.


  3. Summer School: Free workshop at the Gerald Moore Gallery

    Want to protest? Tell a story?
    We are looking for between 10-15 volunteers to join us for a performative typographic workshop at the Gerald Moore gallery on Sunday August the 12th. Working with the body’s potential to form new words through movement and gesture, it will be your chance to take part in a living work of art.

    I will be leading a three hour workshop and participants will be invited to work together to create a collaborative public performance on the day.

    Sunday 12th August 2012
    12-5pm

    Workshop, 12th of August 2012

    We want people to bring ideas along and work together as a group. It will be a fun day, and we will provide lunch and refreshments as well as a souvenir.

    The workshop curated by George Vasey
    Summer School is curated by Rosie Cooper and realised by Fay Nicolson

    Booklet designed by Kaisa Lassinaro

    http://www.geraldmooregallery.org/sub-links/letterform-for-the-ephemeral-expanded/

    Sunday 12th August
    The workshop starts at 12pm; phrases will be performed from 3pm
    Gerald Moore Gallery at Eltham College
    Mottingham Lane
    Mottingham
    SE9 4QF


  4. تضاريس / Relief / Tadariss

    This picture of human arabic typography, reading تضاريس/Relief/Tadariss, was taken on the first day of a seminar on 3D typography I gave at the Académie Libanaise des Beaux-Arts in Beirut, Lebanon.

    Working with Masters students in Art Direction and Multimedia, we a created choreography-based pluri-alphabetic piece allowing a group of people posing as human letterforms to express a word in English, then in French, and finally in Arabic in a few moves, reflecting on the Lebanese multi-lingual culture.


  5. Académie Libanaise des Beaux-Arts, Beirut, Lebanon

    Alba 75 ans

    The ALBA, where I was giving a one-week seminar on typography last month,
    is celebrating its 75th anniversary next week.

    For this occasion, the school asked me and the students to prepare something
    to go on the massive banner that will cover the building during the festivities;
    above is a sneak pic of the making of.
    More soon.


  6. Clerkenwell Design Week 2011: Stop Motion Typography workshop

    amandine_alessandraTypographic performance at Liverpool Street Station (18:00:00 – 19:00:00)

    For Clerkenwell Design Week 2011 DesignMarketo is setting up at the Farmiloe Building on St John Street in collaboration with the Barbican Art Centre. I will be giving a (free) workshop based on stop motion and typography, using the iconic building space as a grid to produce a human typeface.
    Wednesday 25.05.11 from 2-4pm

    Also: do not miss Alexandre Bettler‘s workshop on mobile typography:
    Thursday 26.05.11 from 5-pm

    24-26 May 2011
    34, St John Street, London
    EC1M 4AY

    http://designmarketo.com/events/clerkenwell-design-week-2011/


  7. Emerge

    amandine_alessandra_opening

    I was also part of the 2010 edition of the Emerge show during London Design Week.
    During the opening, guests were invited to pose as human letterforms/numbers
    and were given a polaroid of their mini-performance (instant typography deserves
    instant photography, doesn’t it?).


  8. Type should move

    Amandine_Alessandra_Poster

    “All is flux, nothing stays still, no man ever steps twice in the same river“, observed Heraclites.
    This intelligent (because human) letterform allows a message to change from an instant to another, in an attempt to reflect on the fleeting quality of the moment.
    It is flexible enough to keep the message relevant and up to date as its context changes, but also has the visual presence of a giant billboard.


  9. Letterform for the Ephemeral/Pirating

    Amandine_Alessandra_Abbey_Road

    As seen on webcam on http://www.abbeyroad.co.uk/visit/ on the 29/10/2009 between 14h07 and 14h37 GMT

    In this phase of the project, ephemeral typography is used to induce people to feel the weight of passing time,
    with its flow symbolically interrupted by halting the traffic.
    This typographic performance was only recorded by taking screenshots of the images transmitted by a public webcam (showing the iconic Abbey Road crossing) onto a computer.

    As this medium displays one “real-time” image every 4  seconds, a fraction of second seems to be extended
    for the length of time necessary for the image to be refreshed.
    Using a public webcam to display a message also considerably broadens its audience.


  10. Letterform for the Ephemeral

    Amandine_Alessandra_clock

    An everlasting choreography referencing the (real) passing of time, people standing as the Hours moving only once every 60 minutes, while the one acting as the tenths of Seconds executes a very fast routine in a continual move.
    This image is a screenshot of this work.

    In The Practice of Everyday Life, Michel de Certeau creates a relationship between the metropolis and its inhabitants on one side, and the practice of writing and speaking on the other side, and how they are “writing an urban text
    as they move through it”.

    A given message evolves in perpetual flux and its context is permanently shifting, regardless if its support is an advert or public signage.

    Who is its audience? Where is it read? What is the weather like? What is everyone talking about on that day?
    Are they in a hurry? Does it smell of hotdogs as they’re reading it?
    A static printed message cannot adapt to a changing situation; it therefore belongs to the platonic ideal world rather than the hic et nunc (here and now) of the real world.