While staying in Canada last winter, I became curious of the side effects of salt being used on snowy roads, and then dumped along with tons of snow in the nearest river. After laying a stenciled word on the grass, I covered it with salt, and then removed the paper. What was left was the word always neatly traced in the grass by the white crystals, bound to melt and disappear.

For weeks, I regularly went back to the site to photograph the evolution of the letterform. I noted that as the salt letters were slowly fading away, the grass surrounding it started to die, burnt by the sodium, leaving a well defined scare in the green surface, where I don’t expect anything to grow for a while.

It seems that although the word disappeared, the mark will always be there, unlike the grass which will never grow again.

Confronting the notion of ephemeral stencils to the semantic field of tattoos. Tattoos understood as the contrary of temporary messages in both their form and their message, with words and promises such as Love, Forever, Always.
Using the word Always for its double-meaning of repetition and eternity.
Ephemeral stencil made with birdseeds.
More here.

Fitzrovia becoming Noho Square.

Fitzrovia then, now and to be.

This research aims at questionning/pointing out temporary hidden empty spaces,
caught in between what’s gone and what is to come.
This series of installation takes place in building sites in the changing urban landscape.
High wooden fences are hiding buildings being demolished or raised, leaving us with the feeling that a tower can appear or disappear in a night, as the whole process is hidden from us, while the result appears effortless in its (fake) instantaneity.
Tested visual solution: temporary hi-vi typographic installations

Personal annotations/comments in the landscape, post-it-like.

Body as letter form
This experiment takes advantage of the fact that a lot of the typographic vocabulary is based on the human body: anatomy, body size, head piece, footers.
Same thing for the book: a book has a head, joints, a spine, back and foot.

I have proved by actual trial that a letter, that takes an hour to write,
takes only about 3 minutes to read!
Lewis Carroll

The idea behind the experiment was to use a quote in another context to get it to say something
slightly different. Carroll’s words are used in a tautologic way: the words/letters, which are about
how long it takes to write a letter that is going to be read very fast, have taken literally
hours to write/weave across the gate, and (hopefully) won’t take more than 3 minutes
to be deciphered.

The idiom up a gum tree, originated as like a possum up a gum tree, refers to being in trouble.

mapplethorpe ll

This is a second version of the Mapplethorpe alphabet, using the American photographer’s world as a mood board.
This is part of my research on how to get a letter to mean more than it reads.

A few more letters here.

http://designmarketo.com/booksetting-poster/

A book that is shut is just a block is now available for sale as an A1 poster on DesignMarketo!