Amandine Alessandra: News & Projects / Portfolio

  1. Summer School: Free workshop at the Gerald Moore Gallery

    Want to protest? Tell a story?
    We are looking for between 10-15 volunteers to join us for a performative typographic workshop at the Gerald Moore gallery on Sunday August the 12th. Working with the body’s potential to form new words through movement and gesture, it will be your chance to take part in a living work of art.

    I will be leading a three hour workshop and participants will be invited to work together to create a collaborative public performance on the day.

    Sunday 12th August 2012
    12-5pm

    Workshop, 12th of August 2012

    We want people to bring ideas along and work together as a group. It will be a fun day, and we will provide lunch and refreshments as well as a souvenir.

    The workshop curated by George Vasey
    Summer School is curated by Rosie Cooper and realised by Fay Nicolson

    Booklet designed by Kaisa Lassinaro

    http://www.geraldmooregallery.org/sub-links/letterform-for-the-ephemeral-expanded/

    Sunday 12th August
    The workshop starts at 12pm; phrases will be performed from 3pm
    Gerald Moore Gallery at Eltham College
    Mottingham Lane
    Mottingham
    SE9 4QF


  2. تضاريس / Relief / Tadariss

    This picture of human arabic typography, reading تضاريس/Relief/Tadariss, was taken on the first day of a seminar on 3D typography I gave at the Académie Libanaise des Beaux-Arts in Beirut, Lebanon.

    Working with Masters students in Art Direction and Multimedia, we a created choreography-based pluri-alphabetic piece allowing a group of people posing as human letterforms to express a word in English, then in French, and finally in Arabic in a few moves, reflecting on the Lebanese multi-lingual culture.


  3. New work: Dance with me

    26 choreographic micro-pieces


     

    More here.


  4. Show: Museum für Druckkunst Leipzig

    Leipzg

    TYPOTAGE invites Michael von Aichberger, Amandine Alessandra, Bela Borsodi, Alexander Branczyk, Andrew Byrom, Arnold Dreyblatt, Götz Gramlich, Sascha Grewe, MAGMA Brand Design, Ebon Heath, Susan Hefuna, Monika Heineck, Aoyama Hina, Domingo Kdekilo, René Knip, Vladimir Koncar, Eric Ku, Pantea Lachin, Sebastian Lemm, Thomas Mayfried, Niessen & de Vries, Julius Popp, Lisa Rienermann, Camilo Rojas, Stefan Sagmeister, Lee Stokes, Reona Ueda, Ralph Ueltzhöffer, usus,Bembo’s Zoo, zwölf to exhibit their typographic work at the Museum of the Printing Arts of Leipzig, Germany.

    Workshops and Museum of the Printing Arts Leipzig
    May, 8th – July, 17th 2011

    http://www.druckkunst-museum.de/home.html


  5. Clerkenwell Design Week 2011: Stop Motion Typography workshop

    amandine_alessandraTypographic performance at Liverpool Street Station (18:00:00 – 19:00:00)

    For Clerkenwell Design Week 2011 DesignMarketo is setting up at the Farmiloe Building on St John Street in collaboration with the Barbican Art Centre. I will be giving a (free) workshop based on stop motion and typography, using the iconic building space as a grid to produce a human typeface.
    Wednesday 25.05.11 from 2-4pm

    Also: do not miss Alexandre Bettler‘s workshop on mobile typography:
    Thursday 26.05.11 from 5-pm

    24-26 May 2011
    34, St John Street, London
    EC1M 4AY

    http://designmarketo.com/events/clerkenwell-design-week-2011/


  6. Emerge

    amandine_alessandra_opening

    I was also part of the 2010 edition of the Emerge show during London Design Week.
    During the opening, guests were invited to pose as human letterforms/numbers
    and were given a polaroid of their mini-performance (instant typography deserves
    instant photography, doesn’t it?).


  7. Wearable Letterform for kangurus

    Photo credits: Arthur Corr + Rita BotelhoPhoto Rita Botelho
    Photo credit: Rita Botelho & Arthur Corr

    Euro RSCG Lisbon for Optimus
    Euro RSCG Lisbon for Optimus

    Below is a collaboration with Euro RSCG Lisbon, who found a nice use of my wearable typography for their latest campaign, check it out here!

    More about the original project here and here.


  8. Type should move

    Amandine_Alessandra_Poster

    “All is flux, nothing stays still, no man ever steps twice in the same river“, observed Heraclites.
    This intelligent (because human) letterform allows a message to change from an instant to another, in an attempt to reflect on the fleeting quality of the moment.
    It is flexible enough to keep the message relevant and up to date as its context changes, but also has the visual presence of a giant billboard.


  9. Letterform for the Ephemeral/Pirating

    Amandine_Alessandra_Abbey_Road

    As seen on webcam on http://www.abbeyroad.co.uk/visit/ on the 29/10/2009 between 14h07 and 14h37 GMT

    In this phase of the project, ephemeral typography is used to induce people to feel the weight of passing time,
    with its flow symbolically interrupted by halting the traffic.
    This typographic performance was only recorded by taking screenshots of the images transmitted by a public webcam (showing the iconic Abbey Road crossing) onto a computer.

    As this medium displays one “real-time” image every 4  seconds, a fraction of second seems to be extended
    for the length of time necessary for the image to be refreshed.
    Using a public webcam to display a message also considerably broadens its audience.


  10. Letterform for the Ephemeral

    Amandine_Alessandra_clock

    An everlasting choreography referencing the (real) passing of time, people standing as the Hours moving only once every 60 minutes, while the one acting as the tenths of Seconds executes a very fast routine in a continual move.
    This image is a screenshot of this work.

    In The Practice of Everyday Life, Michel de Certeau creates a relationship between the metropolis and its inhabitants on one side, and the practice of writing and speaking on the other side, and how they are “writing an urban text
    as they move through it”.

    A given message evolves in perpetual flux and its context is permanently shifting, regardless if its support is an advert or public signage.

    Who is its audience? Where is it read? What is the weather like? What is everyone talking about on that day?
    Are they in a hurry? Does it smell of hotdogs as they’re reading it?
    A static printed message cannot adapt to a changing situation; it therefore belongs to the platonic ideal world rather than the hic et nunc (here and now) of the real world.