Amandine Alessandra: News & Projects / Portfolio

The Creative Process talks at the V&A

curator-talk

Last week I was one of many speakers invited by Curator to discuss design process
at the V&A Friday Late programme on curating, called Collections of Collections.

Using the Curator App, which has been my tool of choice for a while anyway (honest!), and no more than 25 slides, a performer, food designers, a baker, a curator, editors,
art directors and a couple of product designers discussed work processes and research rather than actual outcomes. The variety of practices and the rather snappy rhythm contributed to keeping the level of excitement high, when the huge amount
of information could have been totally overwhelming; the use of Curator allowed seamless transitions within the presentations and from one to the next, keeping
the flow of the discussion.

It’s always the greatest reward to see people in the audience giggle when discovering my work. In a separate talk, my new partner in typographic crime, Rute Nieto Ferreira, also explained the process behind The Big Letter Hunt, and how at the origin of our work is something called apophenia, or the fact of seeing patterns or connections (OR LETTERS!) in random or meaningless data (OR BUILDINGS).

This also reminded me how much I love Friday Lates at the V&A; that’s something I will now be looking forward to. The next one this month is on Typography, more about this soon!


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